Seven AI Logo Generators Compared in 2025: Models, Formats and Limits

How this comparison was written

This is a documentary comparison written by BrandMotion Lab, which appears in the list, so it is not independent. For seven tools, it describes the access model, formats and limits as presented in the public information consulted in 2025. It is not a measured test: no number of proposals, no score and no ranking is published. Offers change, so check each tool's official terms before buying.

BrandMotion Lab

Model: 6 free concepts, then the Logo Pack as a one-time payment (up to 50 concepts) or a subscription · Formats: SVG, PDF and PNG with the Logo Pack; EPS, JPG and ICO with a subscription

Strengths: concepts built from the name and industry, assessment of SVG proposals (0-100 score), Logo Pack SVG generated as vectors.

Limits: no built-in vector editor, no guaranteed exclusivity.

Looka

Model: one-time logo packages and brand kit offers · Formats: vector files reserved for the higher packages

Strengths: very guided workflow, brand assets (business cards, email signature).

Limits: the entry package is not enough for print; prices to be checked at checkout.

Canva Logo Maker

Model: free version and paid plans · Formats: PNG and PDF for free, SVG with a paid plan

Strengths: well-known tool, part of the Canva ecosystem, immediate learning curve.

Limits: logo built from shared templates, which cannot support a trademark filing under Canva's rules; EPS not documented.

Wix Logo Maker

Model: online creation, files downloaded according to the package bought · Formats: depending on the package

Strengths: integration with the Wix ecosystem, guided workflow.

Limits: files and rights depend on the package, to be checked before buying.

LogoAI

Model: one-time purchase by tier · Formats: SVG and PNG depending on the tier

Strengths: presentation mockups of the logo.

Limits: public sources disagree on prices and on the files of the first tier, to be checked on the vendor's website.

Hatchful by Shopify

Model: free tool offered by Shopify · Formats: PNG

Strengths: free, e-commerce oriented.

Limits: no documented vector file.

Tailor Brands

Model: subscription · Formats: vector files depending on the subscription

Strengths: suite covering logo, website and social media.

Limits: access to files tied to the plan subscribed, conditions to be checked.

Summary table

Tool	Access model	SVG / EPS
BrandMotion Lab	Free trial (6 concepts), Logo Pack or subscription	SVG with the Logo Pack; EPS with a subscription
Looka	One-time packages, brand kit	Higher packages
Canva	Free, paid plans	SVG on a paid plan; EPS not documented
Wix	Download depending on the package	Depending on the package
LogoAI	One-time purchase by tier	Depending on the tier
Hatchful	Free	Not documented
Tailor Brands	Subscription	Depending on the subscription

Conclusion

Product features, prices, and licensing terms change. For a current, source-checked view of formats, editing, brand kits, mockups, pricing models, and commercial-use limits, see our AI logo generator comparison. This documentary comparison describes access models and formats as presented in 2025; it is neither a test nor a ranking. Before buying, check each provider's official terms and try the tool on your own brand: BrandMotion Lab offers 6 free concepts for that.