The 7 Best AI Logo Generators Tested and Compared in 2025

Test methodology

We tested 7 AI logo generators with the same parameters: a fictional brand, "Lumière Studio", in the photography/creative sector, colors unconstrained, modern style. Evaluation criteria: number of proposals, visual quality, formats available, ease of use, value for money.

#1 — BrandMotion Lab ⭐⭐⭐⭐⭐

Proposals: 24 to 100+ · Formats: SVG + EPS + PDF + PNG + ICO

Strengths: multiple specialised models and stages, automatic quality filter (0-100 score), automatic vectorization included, every professional format delivered. It is the only tool that guarantees the logos delivered clear a quality threshold — poor results are filtered out automatically.

Limitation: A 100% online interface, with no built-in vector editor.

Verdict: The best value for money on the market. Ideal for every entrepreneur and agency.

#2 — Looka ⭐⭐⭐⭐

Price: $65 (basic) to $80 (brand kit) · Proposals: 10-15 · Formats: PNG free, SVG with a subscription

Strengths: A very guided interface, a complete brand kit (business cards, email signature), good marketing integration.

Limitation: High price, SVG and EPS reserved for premium plans, few variants.

Verdict: A good tool, but too expensive for what it delivers. BrandMotion Lab offers more for 10× less.

#3 — Canva Logo Maker ⭐⭐⭐½

Price: Free / Pro at €12.99/month · Proposals: templates to customize · Formats: PNG free, SVG on Pro

Strengths: A well-known tool, integrated into the Canva ecosystem, immediately easy to use.

Limitation: No advanced AI generation — it is a template editor, not a true AI generator. Results are not very differentiating.

Verdict: Fine for social content, not enough for a unique professional logo.

#4 — Wix Logo Maker ⭐⭐⭐

Price: €20 (basic) to €50 (high resolution) · Proposals: 5-8 · Formats: PNG and SVG depending on the plan

Strengths: Good integration into the Wix ecosystem, a guided experience.

Limitation: Limited number of results, logo "tied" to the Wix tool.

#5 — LogoAI ⭐⭐⭐

Price: $29 to $99 · Proposals: 8-12 · Formats: SVG, PNG depending on the plan

Strengths: Realistic mockups included, good visual quality.

Limitation: High price, few variants, English-only interface.

#6 — Hatchful by Shopify ⭐⭐½

Price: Free · Proposals: 10-15 · Formats: PNG only

Strengths: Completely free, well oriented towards e-commerce.

Limitation: No vector files at all, very generic templates, no evolution since 2021.

#7 — Tailor Brands ⭐⭐½

Price: $9.99/month to $49.99/month · Proposals: 3-5 · Formats: SVG with a subscription

Strengths: A complete suite (logo + website + social).

Limitation: A mandatory subscription model, logo inaccessible without an active subscription.

Summary table

Tool	Entry price	Proposals	SVG/EPS	Rating
BrandMotion Lab	free trial	24-100+	✅ included	⭐⭐⭐⭐⭐
Looka	$65	10-15	⚠️ premium	⭐⭐⭐⭐
Canva	€0	templates	⚠️ Pro	⭐⭐⭐½
Wix	€20	5-8	⚠️ premium	⭐⭐⭐
LogoAI	$29	8-12	✅ premium	⭐⭐⭐
Hatchful	€0	10-15	❌	⭐⭐½
Tailor Brands	$9.99/month	3-5	⚠️ subscription	⭐⭐½

Conclusion

In 2025, BrandMotion Lab stands out through its unique combination of volume (24-100+ proposals), automatically filtered quality, and complete formats at an unbeatable price. For any entrepreneur, startup or web agency that needs a professional logo quickly and without compromise, it is the No. 1 choice.