BrandMotion Lab is an AI platform for creating logos and visual identities. You choose a concept to finalize; SVG proposals are assessed on visual and technical criteria. The final Logo Pack includes SVG, PDF, PNG in several sizes, monochrome and brand guide; ICO favicon if an icon is detected. EPS and JPG apply to logos acquired with a subscription. Commercial usage rights are subject to our terms.
Processing time varies with the requested quantity and service load. Progress is displayed during generation.
Yes. The Logo Pack’s final pack delivers your logo as vector SVG and PDF; with a subscription, an acquired logo is also available in EPS. A vector logo can be scaled to any size without quality loss.
It depends on your path. With the Logo Pack, the final pack for the logo you finalize contains SVG and PDF, PNG files up to 4,096 px, monochrome versions, a brand guide PDF and, when an icon is detected, a favicon. With a subscription, acquiring a logo from the generator unlocks PNG (up to 2000 px), JPG, SVG, PDF, EPS (required by many printers) and ICO.
A commercial-use licence is granted for purchased finalized logos, under the Terms and Conditions of Sale. It does not guarantee exclusivity, sign availability, or the absence of prior rights.
Yes, in the cases provided for by law and by our General Terms of Sale. For a subscription, you request before payment that it begin immediately and acknowledge that, once the contract has been fully performed, you will no longer have the right of withdrawal; you nevertheless keep your right of withdrawal for 14 days, even after starting to use the service, and an amount proportionate to the service already provided may be due where the legal conditions are met. For the Logo Pack, performed as soon as payment is made, you request immediate performance and acknowledge that, under the conditions provided by law, you lose your right of withdrawal once performance has begun. A withdrawal request concerning a token top-up is reviewed in light of the contract concerned. Personalised printed products are excluded from the right of withdrawal. The statutory guarantees apply in all cases, and a withdrawal can be notified online via “Withdraw from the contract here”. Outside these cases, a subscription period already started is not refunded. If you have a technical problem, contact support: the generation concerned can be re-run free of charge.
You can cancel your subscription at any time from Account → Subscription. Access remains active until the end of the already-paid period. No cancellation fees. Downloaded logos remain available indefinitely.
BrandMotion Lab offers a self-service workflow for exploring several creative directions. A freelance designer can provide tailored art direction and support.
Each generation starts from your brand name, sector and visual preferences, and AI models include an element of randomness: two identical requests usually give different results. Uniqueness cannot, however, be guaranteed, and similar elements may exist or be generated for others. Before filing a trade mark, have the originality and availability of your logo checked by an industrial property attorney.
Your vector files (SVG, PDF) are technically suitable for a trade mark filing, for example with the INPI. This suitability does not mean the sign is available: the prior-rights search, the check of third-party rights and the filing remain your responsibility. We recommend consulting an industrial property attorney.
BrandMotion Lab performs particularly well for sectors with strong visual codes: food & restaurant, tech & startups, real estate, coaching & wellness, hair & beauty. More institutional sectors may require more iterations.
Have more questions?
Write to us: BrandMotion Lab support will get back to you.