Web Agencies: How to Offer AI Logo Creation to Your Clients

The opportunity: your client needs a logo

You build websites, and regularly your client turns up with no logo, or with a pixelated Canva logo. You have two options: subcontract to a designer (5-14 days, €150-400 that you either pass on or absorb), or turn it down and lose the sale.

With BrandMotion Lab there is a third option: deliver a professional vector logo within 24 hours, included in your web offering, with a significant margin.

The business model for agencies

Option A: Logo included in the website package

You build logo creation into your offering: a "Website + Logo Package" at €1,200 instead of €900 for the site alone. Real cost of the logo: €49.99 (Logo Pack). Margin on the logo: around €250.

Option B: À la carte service

You offer logo creation as an add-on service at €150-300. With BrandMotion Lab, your cost is €49.99 per Logo Pack. Margin: €100-250.

Option C: Agency subscription

The BrandMotion Lab Agency plan (€299/month, 3,500 tokens) lets you handle your clients with no variable cost per logo. From six logos delivered a month, the subscription costs less than six Logo Packs.

The production process for an agency

1. Client brief (15 min): Gather the brand name, sector, preferred colors and keywords for the brand universe
2. BrandMotion Lab generation (a few minutes): Run 1-2 generations with slightly different parameters
3. Selection (30 min): Choose 3-5 options to present to the client
4. Client presentation: present them on mockups (business card, website) to showcase the result
5. Delivery: complete archive with SVG + EPS + PDF + PNG + ICO

Total agency time: 1-2 hours. Delivery possible within 24 hours.

How to present the logo to your client

Never say "it's AI-generated" as though it were an excuse — it is your production tool, like Photoshop or InDesign. Present your briefing, selection and curation work as the added value you bring.

In practice: show the logo on realistic mockups (business card, shopfront, website). Putting it in context accounts for 80% of the perceived value.

Free tools for mockups

• Smartmockups.com: an online mockup library, free for the essentials
• Mockup World: free PSD downloads
• Placeit.net: online mockups with drag-and-drop logo placement

The BrandMotion Lab affiliate program

Beyond direct use, BrandMotion Lab runs an affiliate program paying 20% on every sale generated through your link. If you recommend BrandMotion Lab to your clients so they can handle their own future logos, you generate passive income. Join the program at /affiliate.