Web Agencies: How to Offer AI Logo Creation to Your Clients

The opportunity: your client needs a logo

You build websites, and regularly your client turns up with no logo, or with a pixelated Canva logo. You have two options: subcontract to a designer (5-14 days, €150-400 that you either pass on or absorb), or turn it down and lose the sale.

With BrandMotion Lab there is a third option: include a professional vector logo in your web offering, using a streamlined workflow without a guaranteed duration and with a significant margin.

The business model for agencies

Option A: Logo included in the website package

You build logo creation into your offering: a "Website + Logo Package" at €1,200 instead of €900 for the site alone. Real cost of the logo: €49.99 (Logo Pack). Margin on the logo: around €250.

Option B: À la carte service

You offer logo creation as an add-on service at €150-300. With BrandMotion Lab, your cost is €49.99 per Logo Pack. Margin: €100-250.

Option C: Agency subscription

The BrandMotion Lab Agency plan (€299/month, 3,500 tokens) lets you handle your clients with no variable cost per logo. From six logos delivered a month, the subscription costs less than six Logo Packs.

The production process for an agency

1. Client brief (15 min): Gather the brand name, sector, preferred colors and keywords for the brand universe
2. BrandMotion Lab generation (processing time varies with the requested quantity and service load): Run 1-2 generations with slightly different parameters
3. Selection (30 min): Choose 3-5 options to present to the client
4. Client presentation: present them on mockups (business card, website) to showcase the result
5. Delivery: complete archive with SVG + EPS + PDF + PNG + ICO for a logo acquired with a subscription

Total agency time varies with the project. Delivery timing depends on the workflow, requested quantity and service load.

How to present the logo to your client

Never say "it's AI-generated" as though it were an excuse — it is your production tool, like Photoshop or InDesign. Present your briefing, selection and curation work as the added value you bring.

In practice: show the logo on realistic mockups (business card, shopfront, website). Putting it in context weighs heavily on the perceived value.

Free tools for mockups

• Smartmockups.com: an online mockup library, free for the essentials
• Mockup World: free PSD downloads
• Placeit.net: online mockups with drag-and-drop logo placement

The BrandMotion Lab affiliate program

Beyond direct use, BrandMotion Lab runs an affiliate program paying 20% on every sale generated through your link. If you recommend BrandMotion Lab to your clients so they can handle their own future logos, you generate passive income. Join the program at /affiliate.