BrandMotion Lab vs Looka: Full Comparison 2025

Looka is one of the best-known AI logo generators. BrandMotion Lab is more recent, but its promises are ambitious: automatic vectorization, AI quality score, multiple specialised models and stages running in parallel. We put the two head to head with the same brief: a logo for an artisan bakery called "Le Pain Doré".

1. Quality of the generated logos

Looka produces clean, competent logos, especially for mainstream sectors. The style is recognizable — sometimes a little generic. BrandMotion Lab uses a 0-100 quality score and only delivers results above the threshold. In our test, 8 creative directions were selected for the final comparison — all of them scored ≥ 72. The result: less waste, more relevant options.

2. Vectorization

This is where the gap is widest. Looka only gives you an SVG on its higher paid plans, and the quality varies with the complexity of the logo. BrandMotion Lab automatically vectorizes every logo with Vtracer (algorithmic vectorization). The SVG is delivered alongside the PNG on every plan, including the Starter plan.

Criterion	BrandMotion Lab	Looka
Automatic SVG vectorization	✓ All plans	Higher plans only
AI quality score	✓ 0-100	✗
Formats delivered	PNG SVG PDF EPS ICO	PNG SVG (higher plans)
Commercial license	✓ Included	✓ Included
Starting price	Free	Free (paid HD preview)
Specialised models and stages	Multiple	~1

3. Pricing compared

Looka uses a one-shot model where you pay to download your logo in HD: around USD 20 for the logo alone, USD 65 for the full brand kit. It is transparent, but limited to a single logo.

BrandMotion Lab offers two models: the Logo Pack at €49.99 (one-off payment, up to 50 concepts and 3 final SVG vector logos, no subscription) and subscriptions from €39/month with tokens topped up every month so you can keep creating logos and marketing assets. For regular or agency use, the subscription is the most economical.

4. User experience

Looka is extremely easy to pick up — its drag-and-drop editor is excellent for non-technical users. BrandMotion Lab is just as simple on the input side (name + sector), but the logo review step happens in a dashboard rather than in a visual editor.

5. Our verdict

Choose Looka if: you want a very intuitive visual editor, you only need to generate a single logo, and the SVG is not critical for you.

Choose BrandMotion Lab if: you need systematic SVG vectorization, several formats (EPS, PDF, ICO), a volume of logos, or a quality score to filter the results. The value for money is unbeatable from 2 logos a month upwards.