BrandMotion Lab vs Looka: Full Comparison 2025

This comparison is written by BrandMotion Lab. It uses an illustrative brief: a logo for an artisan bakery named “Le Pain Doré”. It describes workflows and offers without claiming to publish a measured performance test.

1. Quality of the generated logos

In BrandMotion Lab, you explore concepts before choosing one to finalize. SVG proposals then receive a visual and technical assessment on a 0 to 100 scale. This score helps you choose; it is neither a comparative measurement against Looka nor a guarantee of results.

2. Vectorization

The Logo Pack includes 3 final SVG proposals from the selected concept, then the chosen logo’s final SVG, PDF and PNG pack. Free previews are watermarked. With a subscription, export formats are unlocked after acquiring the logo; SVG is not delivered for free with every plan.

Criterion	BrandMotion Lab	Looka
Automatic SVG vectorization	✓ Pack or acquired logo	Higher plans only
SVG proposal quality assessment	✓ 0-100	✗
Formats delivered	Pack: SVG PDF PNG; EPS/JPG with subscription and acquisition; ICO according to the offer	PNG SVG (higher plans)
Commercial license	✓ After payment, under our terms	✓ Included
Starting price	6 free concepts per account	Free (paid HD preview)
Specialised models and stages	Multiple	~1

3. Pricing compared

Looka uses a one-shot model where you pay to download your logo in HD: around USD 20 for the logo alone, USD 65 for the full brand kit. It is transparent, but limited to a single logo.

BrandMotion Lab offers two models: the Logo Pack at €49.99 (one-off payment, up to 50 concepts, 3 SVG proposals and the final pack for your chosen logo, no subscription) and subscriptions from €39/month with tokens topped up every month so you can keep creating logos and marketing assets. For regular or agency use, the subscription is the most economical.

4. User experience

Looka is extremely easy to pick up — its drag-and-drop editor is excellent for non-technical users. BrandMotion Lab is just as simple on the input side (name + sector), but the logo review step happens in a dashboard rather than in a visual editor.

5. Our verdict

Choose Looka if: you want a very intuitive visual editor, you only need to generate a single logo, and the SVG is not critical for you.

Choose BrandMotion Lab if: you want a Logo Pack without a subscription: up to 50 concepts in the creation, 3 final SVG proposals and a final SVG, PDF and PNG pack. EPS and JPG apply to logos acquired with a subscription; the Pack’s ICO favicon depends on icon detection.