Julien Relaunched His Brand in 48 Hours with BrandMotion Lab

The context: a bank meeting the next day

Julien B. opened his artisan bakery in Lyon's 3rd arrondissement in 2023 with a "homemade" logo put together on Canva in 20 minutes. Two years later, he wanted to open a second outlet. His bank advisor had asked him for a complete file, including his brand's communication materials.

The problem: his Canva logo pixelated in print, had no vector version, and looked "cobbled together" next to the professional requirements of the file. He had 48 hours, no designer budget, and no time to lose.

The solution: BrandMotion Lab at 11pm

"I came across BrandMotion Lab by chance searching for 'fast vector bakery logo'. I entered my bakery's name, selected the food service sector, and the first concepts arrived within minutes — 24 logo directions in all. I picked one, downloaded the final files, and the next morning I had all my materials ready."

What changed

• Bank file: professional logo as a PDF, presented at the meeting. The financing was granted.
• Business cards: reprinted from the EPS at his usual print shop. "They used to refuse my PNG. With the EPS, no problem at all."
• Instagram: a new profile with a consistent logo. +340 followers in a month.
• Shopfront sign: SVG file sent to the sign maker. 0 back-and-forth, 0 extra cost.

The financial picture

	Before BrandMotion Lab	With BrandMotion Lab
Cost of the logo	€0 (Canva) but unusable professionally	24-logo pack
Printing cost (surcharge for a non-vector file)	+€35/order	€0
Turnaround	20 min (but reworking = hours)	first concept in 1–3 min
Formats available	PNG only	SVG + EPS + PDF + PNG + ICO

"My only regret: not doing it from the start"

"I lost 2 years with a logo that didn't hold up in print. Every print order was complicated. With BrandMotion Lab, I should have started there on day one. In just a few minutes, I now have an identity that really does look professional."

Julien B., Boulangerie Au Bon Pain — Lyon 3e