AI Logo Copyright: What French Law Says in 2025

Copyright versus AI: an open question

Copyright protects original works stemming from "the creativity of the human mind" (French Intellectual Property Code, art. L112-1). AI-generated logos, however, raise an unprecedented question: who is the author? The user who wrote the instruction? The platform that trained the model? The model itself?

Where French case law stands

In France (2025), the courts have not yet definitively ruled on copyright in purely AI-generated creations. Several principles are nonetheless emerging:

A purely automatic creation, with no human creative input, is not protectable by copyright
If the user makes a substantial creative contribution (choice of parameters, selection, modification), partial protection is conceivable
The INPI has confirmed that a figurative trademark (a logo) remains registrable even if generated by AI

What BrandMotion Lab's terms of service say

BrandMotion Lab grants its customers a full commercial license over the logos generated. That means:

✅ Unlimited commercial use (website, print, social media, packaging)
✅ Trademark filing permitted
✅ No attribution required
✅ No geographical restriction

The commercial license is distinct from copyright: even without certainty about copyright protection, you hold a clear contractual right to use your logo for every commercial purpose.

The risks you should know about

Risk 1: Similar use by a third party

An AI-generated logo could in theory be generated with similar parameters by another user. To protect yourself, file your logo with the INPI — that is the best protection available.

Risk 2: Earlier trademarks

AI does not check whether your logo resembles an already-protected trademark. Always run a prior-rights search before any filing.

Risk 3: Legislative change

Intellectual property law is evolving fast in the face of AI. The European AI Act (in force in 2025) imposes new transparency obligations on AI-generated creations. Stay informed.

Practical recommendation

As the law stands in 2025: use your BrandMotion Lab logo freely for every commercial purpose (the terms of service cover you), file it with the INPI to protect it as a trademark, and consult an IP advisor for any significant strategic matter (fundraising, international expansion).