Which file for which use?
The right file depends on the use: a vector file for anything that changes size, a transparent PNG for screens, a monochrome version for busy backgrounds. True vector files come with the Logo Pack and the Vectorized Pro Logo; the token generator’s colour SVG embeds an image.
By use
- Website and app
- Vector SVG if you have it, otherwise transparent PNG. The SVG stays sharp at any size. Downloads: get your logos by project
- Social media and presentations
- Transparent PNG, or PNG on white for platforms that do not accept transparency. Library: all your brand files
- Browser tab
- Favicon (ICO or small PNG icons). The pack includes it only if a symbol can be isolated; otherwise, use the favicon generator. Free favicon generator
- Printing
- Vector PDF or SVG. Files are RGB, with no CMYK conversion or bleed: have your printer check the file. Pro Printing: design your printed materials
- Engraving, embroidery, cutting
- Monochrome version as vector SVG: a single colour, clean outlines. Vectorized Pro Logo: SVG logos and their full pack
- Dark background or photo
- White monochrome version, or the colour logo if the contrast is enough. Brand Kit: your brand guidelines
What each source contains
- Logo Pack
- Vector SVG and PDF, transparent and white-background PNGs in several sizes, black and white monochrome versions, a PDF brand guide with HEX, RGB and CMYK colours, and a favicon when a symbol can be isolated. Create your logo: describe, explore, choose, receive
- Vectorized Pro Logo
- The same vector files, produced from an existing logo. Vectorized Pro Logo: SVG logos and their full pack
- Token generator
- High-resolution PNG and JPG; its colour SVG embeds an image. For a vector colour logo, use the Vectorized Pro Logo. Clean files require the right plan or an acquisition. Generate logos with your tokens
Frequently asked questions
Is the pack’s PDF print-ready?
It is vector, but RGB and without bleed. Your printer may need to convert it.
How do I know if my SVG is vector?
Zoom in a lot: a vector SVG stays sharp. Those of the Logo Pack and the Vectorized Pro Logo are.
Where do I download these files?
In the Library or the Downloads page, depending on your rights on each file.